Benefits usage isn’t a communication problem; it’s a marketing issue. “It’s easy to forget that marketing benefits is a campaign,” says Dave Shaby, senior vice president of marketing at Bright Horizons. So to get employees to engage, you have to think like you’re running a campaign.
Today’s employees want more from a job than a paycheck and a place to go for eight hours a day. Employers that adopt culture-centric approaches to business become not just coveted workplaces, but also, not coincidentally, financial success stories.
Skills gaps discussions often focus exclusively on the hand-off between retiring Boomers and Millennials. But Gen X has a key role to play, too. It will be Gen X taking the leadership reins from Boomers, becoming the pivotal players who keep organizations afloat. And they’ll need their employer’s help to do it.
SC Enterprises has a storied history. Headquartered in the North Pole with operations worldwide, the privately held firm is known for its manually operated assembly line, patented chimney transport system, and for establishing the optimal algorithm for naughty vs. nice differentiation. But in 1939, its drop date was threatened by a foggy eve.
Loan repayment programs made SHRM’s annual benefits survey list for the first time this year. In fact, 3% of employers already have a program in place. That number could quickly climb… and the minute your competitor launches one, your job candidates will raise their expectations.
When it comes to jobs, today’s employees are looking for possibilities. Not just the job they’re hired for right now, but how their career has the potential to grow.
Wondering what to get your employees this year? How about an avatar that ensures all employee responsibilities are created equal?
Why do you want to ask your people how they’re doing? It’s the only way to know what strategies will keep them productive and engaged, and how to keep them from burning out.
The real sick-at-work dilemma is not being thoroughly inconsiderate by sharing the germs or being irresponsible for calling out; It’s the fact that the right answer can change depending on who you’re dealing with and the job you’re expected to do.
From the outside, recruitment and retention can sometimes seem like unrelated concepts. But the latter should start before the former ends.